When the Crowd Follow Trends - Investors Pause
I noticed a light-hearted trend on social media recently, AI-generated caricatures. Bright colours, exaggerated features, instantly recognisable as part of a moment everyone is sharing. Out of curiosity, I tried it myself. What came back wasn’t brightly coloured or exaggerated. It was black and white. Restrained. More photographic than cartoon-like. All I can say is ChatGPT understands my branding and business. But it also struck me how closely this mirrors behaviour we see not just in marketing, but in financial markets . Crowds and Comfort Most people feel more comfortable doing what everyone else is doing. In social media, that means following trends. In markets, it means buying what’s already popular. There’s nothing inherently wrong with that. Trends are signals. They show where attention is flowing right now . But attention and value are not the same thing. Investors Think Differently Investors tend to pause where others rush. Instead of asking: “W...